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Channel: modern8 » 2010
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Personal Brands

Recently we met with a successful entrepreneur who had sold his company to a competitor in a related industry. He is now employed by the acquiring company, but it isn’t going well and he is leaving 90K...

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The Perception Gap

Last week we presented design proposals for the packaging of a new retail product. While discussing the relative merits of one design concept compared with another, I was asked by the client about the...

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That Typeface Just Spoke to Me

I’m reading a new book. Only through the first chapter, but when I was driving past the mall on Friday and looking at their sign, I immediately connected with something I had just read. The book is The...

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Stupid Questions

When we are engaged for brand strategy, our first step is the interview — which is typically one on one, between the client and myself. We always ask to interview the CEO, the marketing department and...

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How Branding Stole Christmas

According to NPR, you can now follow through with the empty threat waged at children worldwide during the holidays. “You’re going to get a lump of coal for Christmas.” A company called CoalGram is...

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