Personal Brands
Recently we met with a successful entrepreneur who had sold his company to a competitor in a related industry. He is now employed by the acquiring company, but it isn’t going well and he is leaving 90K...
View ArticleThe Perception Gap
Last week we presented design proposals for the packaging of a new retail product. While discussing the relative merits of one design concept compared with another, I was asked by the client about the...
View ArticleThat Typeface Just Spoke to Me
I’m reading a new book. Only through the first chapter, but when I was driving past the mall on Friday and looking at their sign, I immediately connected with something I had just read. The book is The...
View ArticleStupid Questions
When we are engaged for brand strategy, our first step is the interview — which is typically one on one, between the client and myself. We always ask to interview the CEO, the marketing department and...
View ArticleHow Branding Stole Christmas
According to NPR, you can now follow through with the empty threat waged at children worldwide during the holidays. “You’re going to get a lump of coal for Christmas.” A company called CoalGram is...
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